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Petrochemical history

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As the second gas producing country and the fifth country in crude oil production in the world, Iran is susceptible to the growth and development of the petrochemical industry. In recent years, this industry has been the first place in the country's non-oil exports; The presence of sanctions and especially the spread of the corona virus in the last few years has had a significant impact on the export of petrochemical products in the country. Therefore, the main goal of the current research is to investigate the impact of two-way innovation and dynamic marketing capabilities in the export of petrochemical products in post-Corona conditions. This research is practical from the point of view of the goal and is included in the category of review studies, and in this field, it examines the studies conducted in the period from 2010 to 2022. The result of this study shows that export companies such as petrochemical industries, in order to improve their competitive advantage in exports, should try to simultaneously increase exploration and exploitation as two dimensions of duality. In addition, companies must have detailed and systematic planning to implement all three dimensions of dynamic capabilities, including the ability to understand opportunities, use opportunities, and reshape resources.